The Kinetic Experience

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Caption: Dominic Walker joins Kinetic for two weeks work experience

When walking into an interview and the interviewer asks me, “what can you bring to our organisation?” I feel like I could say a lot more than just another typical answer. During my time at Kinetic, I’ve recognised the importance of interaction. PR is all about trying to master the art of communication and direct conversation. Working within an agency like Kinetic has been a great experience, with great people and a great atmosphere – I really felt very welcome.

During my first commute to the office I was constantly thinking about how I should come across to the rest of the Kinetic team. Excited. Happy. Nervous. Shy?  When I eventually arrived at the office, I was surprised at how tightly-knit the Kinetic team are. They instantly made me feel at home offering me tea and coffee – of which I’m still yet to accept- but the bran cake was beautiful.

The Kinetic internship has been a wonderful experience. I’m grateful that I wasn’t just flung into the kitchen having to make tea or coffee, which was the case for so many of my friends during their internships. It wasn’t long after I got comfortable at my desk that I was given a list of tasks to complete during my placement.

One of the most memorable moments during my two weeks was when Angela spoke to me about the importance of Kinetic’s VMV. These sum up the backbone of Kinetic. If the team are at a loss of what to do Angela makes it clear – the VMV is Kinetic’s way forward.

Kinetic has a diverse range of clients and one of the reasons it’s so successful is because of its ethos. I’ve learnt to value the importance of direction in PR, having a clear vision of what you’re trying to achieve is no doubt one of the biggest lessons I’ve taken from my two weeks here.

My advice to any graduate/undergraduate starting an internship would be to accept any challenge and be eager. You get what you put in and the good thing about PR is that your results mirror the amount of effort you put in. Kinetic is definitely committed to producing reputations you can trust. The people within the team are genuine – they gave me the opportunity to learn and grow.

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