Undergraduate takes on PR placement

English Literature and History of Art student Lucy undertakes a two week placement

As a student going into third year, I’m sure I’m not alone when I say that I never have a solid answer for when somebody asks me what I want to do when I leave University. What I do know though is that I want to pursue a career that lets me engage with all kinds of people, with something new and different to do every day. PR is an industry that certainly allows that.

Having never done anything PR related before, I was unsure as to how I would take to it and walking towards the company on Monday morning, my feelings were mixed. I was excited and nervous all at once. These nerves vanished as soon as I walked through the Kinetic front door. As soon as I arrived, everyone made me feel so welcome –  I remember Angela even offering me a crumpet! With a cup of tea promptly in hand, I very quickly felt right at home in the friendly Kinetic environment.

In only two weeks, I feel as though I have learnt so much about PR. What was so great is that I wasn’t just sent out on errands all the time, I was actually given responsibilities and work to do that they could use. It made me feel fully immersed in the company as well as making me endeavor to do the work well that I was set. I was able to get a feel for many aspects of PR with a wide range of tasks, including writing press releases and case studies, making media lists, media calendars and forward features lists, besides much more. This was all new to me and it was a brilliant experience to see what life in the PR world could be like.

Many people will only do what they are comfortable doing and for me, this placement has forced me to take a leap of faith out of my comfort zone. Some would probably describe me as a creature of habit, but I know that in the real world I’m going to have to learn to cope with new and challenging situations. That’s life.

As a student studying English Literature and History of Art, writing is when I feel most comfortable, but I’ve got a confession to make. When I first arrived at Kinetic I had a major phone phobia! On my second day I was thrown in the deep end and although initially very daunting, by the end of the second week my confidence had grown and I was able to do sell-ins. That’s exactly what a work placement is for and I’ll forever be in Kinetic’s debt for helping me get over that phobia – thanks guys!

My advice to anyone thinking of doing work experience at a PR company is to embrace it and lap up the challenge. You only get a few chances to experience a working environment before being thrown into it and work experience is invaluable in helping you gain the much needed qualities that all employers want to see.

It’s only been a short amount of time, but I already know that I will miss the whole Kinetic team.  After this experience I definitely have a more solid answer for when people ask me what I want to do when I head into the world of ‘jobs’ after I (hopefully!) graduate from the University of Birmingham, next year.  Pursuing a career in PR is definitely for me and this placement was the first step in the right direction to help me reach this goal.

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