Lights, Camera, Action – PR and the moving image

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Today, we consume information in many different ways. Technology has thrown out a multitude of digital, social and interactive platforms that help open up a world of content to engage, excite and connect audiences in ways that they have never done before.

Moving image is one of the most rapidly-growing sectors in communications with innovative new content sharing platforms being developed every day.

But helping to bring video skills into the creative domain isn’t just about knowing your Vimeo from your Vine and your YouTube from your Yahoo. It’s about having the ability to produce and share compelling content effectively, giving PR and marketing agencies fresh new ways of breathing life into their messages.

Coming from a film production background, I was a little bit apprehensive about making the transition into PR and communications. Would I be able to step up to the plate when it came to delivering world class video material for Kinetic and our portfolio of clients?

My first task was to produce a new video for the Kinetic website, providing the audience with an insight on how to build reputations you can trust. My mission; to produce a piece of content that is compelling, inspiring and intelligent – to make the website useful for anyone looking to build trust in their reputation and take Kinetic’s video offering up to the next level.

It was a big challenge but, as soon as I got my hands on the camera kit and into the studio, my anxieties melted away and I felt like I was back in my element. Fortunately for me, Angela was a true natural in front of the camera and excelled in delivering her message in an inspiring and engaging way.

So why is it so important to use video to help illustrate your message in PR?

Did you know?

–          Only 20% of web visitors will read the majority of text but 80% will stop to watch a video

–          Videos are 53 times more likely to appear on Google’s first page

–          Cognitive psychology shows that stimulating both auditory and visual senses increases retention by around 58%

–          YouTube is the 2nd largest search engine after Google

–          Adding a video to your website makes it 6 times more likely to convert a browser to a paying customer.

There is no doubt that video is an extremely powerful tool for businesses. Whether you want to say something about your company, promote a new product or service or just make your web presence or YouTube channel more interesting and engaging for your audience – moving image can provide the perfect solution.

Public relations isn’t just about getting column inches and writing media releases. It is about fully integrating communications solutions across traditional and digital new and rich media platforms.

I enjoyed my time working in film because it allowed me to develop a broad range of technical skills across a number of key areas. It was fast-paced, diverse and often unpredictable but the transition into PR has given me that and so much more.

It has allowed me to adapt those skills and apply them into diverse communications plans, helping to bring a fresh new take on each individual client’s message. It’s not just fun, it’s fast, exciting and above all, it’s now.

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