Journalism undergraduate gets first taste of PR

New Picture

As cliché as it may sound – my two week placement at Kinetic genuinely has flown by! It feels like only yesterday I was walking around the Jewellery Quarter with Google Maps out on my phone trying to navigate my way to the office, meanwhile my stomach doing somersaults due to a combination of nerves and excitement.

Firstly – it has been an amazingly brilliant two weeks, and for every reason you can think of. Above everything else, you want to be able to feel comfortable and welcomed, and Kinetic staff made me feel part of the team within the first couple of hours. They also know how to make a good cuppa, so that was an added bonus!

Joking aside, it was a brilliant experience and I learnt much more than I expected to in such a short space of time. I had a taste of all different aspects of PR, from writing press releases and drawing up social media calendars all the way down to ringing up local and national newspapers and posting leaflets! There was always work to be done, and constantly have bits and pieces to be getting on with is exactly what you want when you go on placement.

I learnt a lot not only about PR, but as a writer as well. Constant advice and feedback was given to me during my time at Kinetic – something I definitely couldn’t have expected beforehand. Going into my third and final year of studying Print Journalism at Nottingham Trent University, it was extremely helpful to have the opportunity to sit down one-to-one with a member of the team, in my case Lina, and discuss the work I had been doing. It gave me the chance to see what was good and where I could improve, as well as gain stylistic advice from a fellow journalism graduate.

For me there were two main things that made the placement what it was. First of all was the challenge of the work. “Once the mind has been stretched, it rarely returns to its original state.” I might be paraphrasing a little, but I heard these wise words from Angela on a few occasions during my time spent there.

Kinetic has a diverse range of clients that specialise in everything, from modular buildings to garden and horticulture products. Getting your head around the different businesses at first can be a bit tricky, but I actually found it an enjoyable challenge and a good test for me to be writing about something I previously did not know much about.

The second was the chemistry of the Kinetic team. The office always had a friendly and positive vibe to it, even when deadlines were looming. Everyone was approachable throughout the two weeks and a pleasure to be around.

My advice for undergraduates who are also considering working towards a career in PR is to go into your placement with an enthusiastic attitude and a willingness to do whatever work you are set. Some parts may not be the most exciting thing you’ve ever done, but by persevering you will demonstrate the important qualities that employers are looking for. By embracing your placement and being positive you will get the most out of your experience, wherever you choose to go!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: