Interesting that the recent PRCA survey identified the hot issues for the industry:
• Online communications
• Reputation management
• Communications strategy and development.
Two other little interesting facts 40,000 of the 61,000 people who work in PR work in-house. The Midlands is the largest community outside the South-East with 12%. The NW and NE and SW each has 6% of the PR population. PR’s also lost its petticoat profession in that 36% of the profession are now male.