Q: What do Sir Ranulph Fiennes and a bucket of Flash™ have in common? – by Angela Podmore

A:  They’re both compelling and authentic brands.

Angela Podmore, Kinetic Communications

Angela Podmore, Kinetic Communications

Nothing is more uplifting than spending an hour in the company of a person who’s living with all their mind, body, heart and soul all beautifully aligned in courageous pursuit.

Speaking on leadership, challenge and perseverance in the face of adversity, explorer Sir Ranulph Fiennes captivated a packed hall 5 (28 October 2010) at Birmingham’s ICC.

Truly the man of our time, he spoke – in a curiously laconic yet bullet-hitting and modest fashion – of his various feats of derring-do:  his package holidays with a 52-strong team from 9 different countries.  His training ground and recruitment consultant of choice – the SAS (where they called him a donkey walloper harking back to his cavalry past).

He’s circumnavigated the globe through the poles without outside support.  He offered us all a simulated arctic experience – put three of your 6ft friends in a bath tub and drag them over dunes for 2,000 miles!

He feels the same fears we’d all feel before setting off on such a feat.  Difference is, he feels the fear and does it anyway (great book by Susan Jeffers).  The author of 18 books, he was signed Mad, Bad and Dangerous to Know (what his father-in-law said to ward his daughter from marrying him!).

Compelling leadership

There’s no payroll for the Ranulph’s express.  So his team selection process focuses on motivation.  Motivation is his answer to everything – if it’s ever so slightly dodgy, you’re out.  “You can sack someone  in Antarctica but you can’t get rid of them.  So selection is key.”

I asked him to what he attributes his self-belief.

His answer was surprising, “when I’m near giving up, I hope and pray one of the team will give up first but they never do.  I live in the now and you have to know your own resources.  But I’d say my self-belief stems from what my father and grandfather did.  I think of them watching me and I don’t want to let them down.”

And that links nicely to how another compelling brand – my bucket of flash which also didn’t let me down while scrubbing our 10 year old kitchen floor.  Don’t get me wrong, it’s been mopped every week but we’re talking deep clean here.

Sir Ranulph Fiennes impresses because he’s the real deal in stratospheric motivation, ambition and attainment.  But great brands share that so take heart with Flash.  Used  neat, Flash has made our ceramic tiled floor, shine like a new pin.  A compelling performance from another great brand you can trust to do the job.

Note of thanks to all the organisations who made this inspiring Sir Ranulph Fiennes lecture happen:  Birmingham City Business School in partnership with Institute of Business Consulting and Chartered Management Institute and CiPD.

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