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How to manage a TV news report by Rebecca Sloan

We recently managed the production of several news reports for our clients Young Driver (which teaches 11-16 year olds to drive) and Living Fuels (which converts used cooking oil into electricity).

As dab hands at managing media filming and broadcasts, we’ve come up with five tips to managing a broadcast report:

  1. Know your key messages and what you’re trying to achieve – reporters are very busy people.  Often they’re briefed on the story just before they leave to film. It’s important that you’re able to give them the right information quickly and efficiently to make the most of your report.
  2. Identify your best speakers – if you don’t have an official spokesperson, analyse your team and identify the person best placed/most relevant to add content and/or come across with charisma.  Remember – reporters are not looking for a long explanation, they’re looking for a snappy, well-said sound-byte.
  3. Get media training – practice your interview and anticipate questions the reporter is likely to ask.  If you’re unsure of what to do, or if you fear they’ll ask you questions about an uncomfortable topic, get media training.  This will help you prepare the best response for any given situation.
  4. Always have a back-up plan – things very rarely go to plan.  Make sure that there are options available should things go wrong. Be prepared to think on your feet.
  5. Relax and enjoy yourself – make sure you enjoy the experience.  Unless you’re being filmed as part of a fire-fighting exercise, the reporter will be looking to put together the best possible report and will work with you to make sure you get your points across.

To see the latest broadcast coverage for Young Driver and Living Fuels, see the below clips below.

Young Driver on ITV

And to view Living Fuels on the BBC

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