Confessions of an Intern by Stefan Colligan

Stefan Colligan, Kinetic Communications intern

Stefan Colligan, Kinetic Communications intern

I am entering into my final week as an intern at Kinetic Communications Ltd and must say it has proven to be the perfect introduction to the world of Public Relations.

The Kinetic team prides itself on a trusted formula:

Energy + Commitment = Guaranteed Results.

The team works tirelessly for itself, each other, and most significantly, its clients.  The commitment to upholding the principled mantra was foudroyant from day one; thrust into the team’s Jewellery Quarter office I was given a sense of direction and immersed into an atmosphere where I felt trusted, valued and acknowledged.

Whether it was business research, writing press releases and business blogs, liaising with clients, phoning the media, meeting journalists or taking part in creative idea sessions, the Kinetic team involved me in every aspect of its work and provided a substantial and much appreciated learning experience about the world of business communications.

At the embryonic stage of a career in PR there are a few caveats and lessons that must be carefully considered to make sure you achieve the most out of your work experience:

Be yourself: you are who you are – false pretences will get found out and you’ll regret acting artificially. Over time, your employer will have to trust and rely on the integrity of your character – so it’s imperative, for the benefit of both you and those you work with, to sustain an honest disposition

Be inquisitive: with a zetetic nature you will find that it’s not just the weighty and important bits of information that you digest, but the subtle, pin drops of knowledge that others may be too afraid to find out.  By asking questions I found that those around me were willing to impart their wisdom which, not only helped suppress those unnerving feelings we all get in unfamiliar surroundings, but increased my understanding of the role I needed to play.

Always be accountable for your actions: being committed to the task in hand and concentrating whole heartedly on the job will reap its rewards. Don’t hide and eschew work opportunities – what’s the point of cowering in the corner and hiding from responsibility when you only have a small amount of time to gain much needed, invaluable experience.

And of course, perhaps most importantly of all, wherever your work experience takes you, make sure you know your Earl Grey from your Nescafe Pure Blend.


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