Building a ‘Top Gear’ brand by Rebecca Sloan

There have been reported sightings of Top Gear presenters Jeremy Clarkson and James May near Birmingham’s Jewellery Quarter today. The duo, who have built up a loyal following (and generous salaries that reflects their pulling power) are synonymous with cars, crazy antics and casualties (generally the old, rusty and metallic kind). It’s their individual (and [...]

BP and Chile: building belief in a brand – by Aimee Postle

So, back in April, an oil rig blew up off the coast of Louisiana.  More than six months later and BP is still feeling the full force of the damage to its reputation, its share price and its ability to move forward with new projects. In August, 33 miners were trapped deep underground in Chile [...]