Why I think Prezi is better than PowerPoint – by Rebecca Sloan

With my upcoming presentation on how to measure and manage your reputation in the 21st century coming up next Tuesday to WIBA, it seemed about time to start pulling together the presentation slides.  Having recently discovered Prezi, a relatively new platform which functions as a zooming presentation editor, my upcoming seminar seemed the perfect opportunity [...]

Hello Digital 2010 – Alex Hunter steals the show by Simon Partington

For those who’ve ever wondered what a lightning bolt moment feels like, I can lay testament to having one at this year’s Hello Digital conference. It came in the middle of a seminar from Alex Hunter, head of digital at Virgin Global.  He spoke passionately on a subject that rarely gets addressed in such a [...]

Building a ‘Top Gear’ brand by Rebecca Sloan

There have been reported sightings of Top Gear presenters Jeremy Clarkson and James May near Birmingham’s Jewellery Quarter today. The duo, who have built up a loyal following (and generous salaries that reflects their pulling power) are synonymous with cars, crazy antics and casualties (generally the old, rusty and metallic kind). It’s their individual (and [...]

BP and Chile: building belief in a brand – by Aimee Postle

So, back in April, an oil rig blew up off the coast of Louisiana.  More than six months later and BP is still feeling the full force of the damage to its reputation, its share price and its ability to move forward with new projects. In August, 33 miners were trapped deep underground in Chile [...]

Q: What do Sir Ranulph Fiennes and a bucket of Flash™ have in common? – by Angela Podmore

A:  They’re both compelling and authentic brands. Nothing is more uplifting than spending an hour in the company of a person who’s living with all their mind, body, heart and soul all beautifully aligned in courageous pursuit. Speaking on leadership, challenge and perseverance in the face of adversity, explorer Sir Ranulph Fiennes captivated a packed [...]

How to manage a TV news report by Rebecca Sloan

We recently managed the production of several news reports for our clients Young Driver (which teaches 11-16 year olds to drive) and Living Fuels (which converts used cooking oil into electricity). As dab hands at managing media filming and broadcasts, we’ve come up with five tips to managing a broadcast report: Know your key messages [...]